Keith Kendall

Accomplished, detail oriented individual with exceptional work ethic and extensive managerial experience in the fields of
operations, event production, concerts and special events, trade shows, sponsorship and promotions.  

I have worked in concerts and events, including event production, stage, sponsorship and tour management for over 25 years. 

ANARKISSED Events, Management and Promotions September 1999 – Present (Owner/Operator)
 Las Locas Comedy 2017-Present – Production Manager, FOH and Sound Technician

 Sound Investment AV 2016–Present – Lighting, Sound, Staging, A/V Stagehand
 Magic of Lights 2021 & 2022 – TCC then promoted to TCM, Telehandler/Boom Lift Operator
 Chicago Jazz Fest 2022 – Site Ops Technician, Telehandler Operator
 Chicago Air & Water Show 2022 – Site Ops Technician, Telehandler Operator
 American Mobile Staging 2022 – Stage Technician
 Apple Fest (Long Grove, IL) 2022 – Site Ops Technician
 Taste of Palatine 2022- Site Ops Technician
 Mount Prospect Block Party 2022 – Site Ops Technician
 Taste of Oakbrook 2022 – Site Ops Technician
 Taste of River North 2022 – Stage Manager
 Ryan Hurd at Wrigley Field 2022 (Gallagher Way) 2022 – Stage Manager
 Bright Space Agency 2021 Consultant on Accounting, SOP & Event Activation
 Riot Fest 2016-2022 - Bar Manager
 Windy City Smokeout 2021 & 2022 – Site Ops Technician and Bar Manager
 Arc Fest 2021 & 2022 – Bar Manager
 Heatwave 2022 – Bar Manager
 Summer Smash 2021 – Bar Manager
 Mamby’s 2018 – Bar Manager
 Spring Awakening 2018 & 2019 - Bar Manager
 Puerto Rican Fest 2018 Site Ops Tech and Bar Ops Technician
 Monaco 2018 – Event Technician
 Cuban Fest 2017, 2018 & 2019 – Bar Ops Technician
 West Loop Neighborhood Beer Festival 2015 - Production Manager
 Match.com/Grand Marnier Margarita Mixer 2014 – Production Manager
 Audio Serivces Plus 2013–2014 – Stage Technician
 Tampa Bay Times Forum (Tampa Bay Lightning) 2013–2014 - Conversion Technician
 Masque Activation @ Pure Volume House/SXSW 2012 - Sponsorship Manager
 Masque Street Team/Guerilla Bar Program 2012 – Event Manager
 POST Cereal Activations 2011 - Tour Manager
 Riot Fest 2010 - Production Manager (Double Door & Subterranean)
 KidsWB Video Game Tour 2010 - Tour Operator
 Burger King Program 2010 - Event Manager/Light Techni/Consultant
 Diageo “Cocktail in a Can” Test Program 2010 - Event Producer/Manager/Consultant
 Vans Warped Tour 2006 - Sponsorship Tour Manager
 Verizon Strategic Products 2006 – North Florida Tour Manager
 Camel Independent Record Label Program 2006 - Consultant
 Washington Mutual “Keys To The Vault” 2005-2006 - Account Manager
 Verizon Wireless Presents…Jet 2004 - Sponsorship Tour Manager
 L’Oreal Mall Tour 2004 - Lead Technical Director
 AT&T Wireless American Idol Sales Meetings 2004 – Tour Lighting Technician & Light Designer
 Raekwon & C-Rayz Walz Fall Tour 2003 – Tour Manager
 Washington Mutual Pizza Program 2003 – Event Manager
 The Lighting Department/Cannon Creative 1999–2004 – Lighting Designer & Technician

PROFESSIONAL WORK HISTORY
ADELANTE LIVE, Chicago, IL & Tampa, FL September 2006 – December 2022
National Director of Operations & Event Producer
• Collaborated with a team of 10 managers and 10,000 personnel to assist in the creation of a company that began
in a bedroom office and grew into a multi-million dollar corporation with offices in two cities.
• Acquired and maintained new business clients resulting in a $100,000-$250,000 annual increase in revenue.
• Created and implemented internal office policies and procedures, including, hard asset inventory, purchasing and
acquisition, comprehensive manuals and instructions for day-to-day operation which directly contributed to the
growth of the company.
• Drafted and implemented new business models for annual planning and projections
• Created and directed day-to-day accounting protocols including, financial projections and budgets, accounts
payable/receivable, reconciliation, client invoicing, payroll and taxes.
• Created and directed human resources policy including, internal and external employment issues, internal and
external human resources processes, new hire interviews and recruiting, terminations and any resulting legal
procedures.
• Created and instituted company-wide onboarding for over 10,000 independent contractors to full/part-time status
in accordance with state and federal employment regulations.
• Created and directed company-wide IT policy and procedure regarding inter-office computer hardware and
software, computer and IT-related purchasing, maintenance and repair.
• In-house producer and manager of all events representing a wide range of clients from beer and spirits to
telecommunications to banking, including products for the adult industry.

STRATEGIC EXPERIENTIAL GROUP, Tampa, FL December 2009 – May 2010
Moet/Hennessy Field Manager (North Florida)
 Managed the daily execution of on/off-premise liquor promotions throughout the North and Central Florida region
promoting the Moet/Hennessy brand portfolio in all spirits and wine/champagne categories
 Oversaw the execution of on/off-premise marketing and sales activities throughout Central, North and Southwest
Florida, as well as maintained inventories therein.
 Cast, trained and staffed expansive group of samplers throughout the North and Central Florida region
 Assisted in the day-to-day sales of product in on and off premise accounts
 Facilitated the receipt and transfer of brand-specific POS, premiums and event elements throughout the region

LEGACY MARKETING PARTNERS, Tampa, FL January 2008 – June 2009
Pernod Ricard Market Manager/Local Market Representative
 Managed a team of part-time managers conducting daily on-premise liquor promotions throughout the Central
and North Florida metropolitan areas promoting the Pernod Ricard brand portfolio in all liquor categories
 Oversaw staffing, training and execution of on/off-premise marketing and sales activities throughout Central,
North and Southwest Florida, as well as maintained inventories therein.
 Negotiated promotion/sales agreements between on-premise accounts and their respective distributers
 Presented quarterly and annual results to supervisors, clients and distributer partners
 Produced and executed a variety of ground up events including but not limited to: The Jameson Bartender’s Ball
events, Malibu White Caribbean Nights events, Chivas Life events, The Glenlivet Cup, etc.
 Successfully launched new products to market-specific audiences in accordance with client objectives

PIERCE PROMOTIONS, Tampa, FL March 2006 – June 2006
Verizon Strategic Products - Tour Manager
 Conceptualized, planned and executed guerrilla events throughout the Tampa Bay area.
 Developed and maintained key partnerships for the purpose of mutually beneficial promotions.
 Managed and evaluated street teams, part-time field staff and two full-time Assistant Managers.
 Supervised and trained field personnel during event execution, build up and tear down.
 Maintained promotional vehicle, its maintenance, care and related budgets throughout tour.
 Produced pre/post-event reports, market analysis and location scouting on a daily basis.

BFG COMMUNICATIONS, Tampa, FL December 2004 – November 2005
Camel Regional Event Manager
 Managed event and promotional budgets in excess of $1,000,000, as well as the day-to-day operation of 12 field
offices consisting of two full-time managers, field staff and their event inventories.
 Responsible for the creative development, production and coordination of client sponsored events and
promotional tours in accordance with client objectives.
 Booked and coordinated live talent to perform at national and corporate events.
 Authorized and supervised venue contracting process in the Northeast and Southwest regions.
 Assisted in the production of four events in “illegitimate,” unlicensed venues in 2005.

INBRED THREADS, Chicago, IL May 2003 – August 2003
Account Manager (Sales and Promotions)
 Created a model for the execution of a company sales process and drafted a framework for generating leads and
subsequent follow ups, resulting in the acquisition of 20+ accounts.
 Consulted on product designs and developed marketing strategies for tracking consumer response.
 Assisted in the creation of promotions to increase sales of core customers including touring national music acts,
venues, artist management companies, artist agencies, and event marketing agencies.

DRAFT WORLDWIDE, Chicago, IL (Formerly KBA Marketing & Surge) August 1999 – April 2003
Camel Event Manager/Salem Event Manager/Stage Manager
 Managed event and promotional budgets in excess of $800,000, as well as the day-to-day operation of 6-8 field
offices (varied) consisting of three full-time managers, field staff and their event inventories.
 Responsible for the creative development, production and coordination of sponsored events and tours in
accordance with program objectives. Booked and coordinated live talent to perform at events.
 Authorized and supervised yearly nation-wide venue contracting process.
 Produced reports on market and event status, as well as post event reporting and reconciled budgets.
 Supervised and trained field personnel concerning all aspects of event production, event execution, client
objectives and corporate policies.

CONGRESS THEATER, Chicago, IL October 1998 – February 1999
Booking Agent/Production Manager/Stage Manager
 Produced and coordinated a variety of events including in-house productions, venue rentals, private events,
speaking engagements and radio promotions.
 Negotiated and procured all of the necessary elements in the production process.
 Acted as on-site manager during all productions at the Congress Theater.

CUBBY BEAR ENTERTAINMENT COMPLEX, Chicago, IL - November 1995 – October 1998
Talent Buyer (1997-1999)/Production Manager (1995-1997)
 Produced and coordinated a variety of events including, in-house productions, liquor, tobacco and radio
promotions; and charity/fund-raising events.
 Controlled production budget in excess of $650,000. Raised weekly venue profit from $10,000 to $30,000.
 Booked live talent, bought and placed radio and print advertisements, executed club promotions and private
events. Interacted weekly with beverage distributors to plan sponsorships and promotions.
 Staffed and managed all production and street-level promotion personnel, as well as supervised bar staff.
 Controlled, supervised and operated all aspects of Cubby Bear stage at various street festivals. Duties included
booking, production, staffing, liquor sales and all applicable accounting.
 Maintained, operated and designed all technical lighting scenarios

EDUCATION
Bachelor of Arts, DePaul University, Chicago, IL Major: International Relations (GPA 3.2) / Minor: Spanish

CONTINUING EDUCATION
JJ Keller & Associates, Inc. - Certificate in Forklift, Lifts, Ladders, Falling & Safety (OSHA)
University of South Florida, Tampa, FL - Certificate of Program Completion / Web Design & Development
Arts + Science - Certificate of Program Completion / COVID Compliance Officer
Real World Training (Endorsed by Intuit) - Certificate of Completion / Quickbooks Pro
Fred Pryor Seminars - Social Media Marketing 2012
Fred Pryor Seminars - Collections Law 2012
Fred Pryor Seminars - How to Write Clear & Concise Policies and Procedures 2011
Microsoft Office: Word, Excel, Outlook, PowerPoint, OneDrive
Google: Docs, Drive, Forms, Gmail, Sheets
Networking: Network configuration, security, cloud management
Messaging: Slack, Meet, Zoom, GroupMe, WhatsApp, Telegram
Social: LinkedIn, Facebook, Twitter, Instagram, YouTube, Tiktok, Pinterest, Hootsuite